This new iPhone app article is about how advanced technology has become especially with cell phones and how it relates to the food industry. Now on your iPhone you can do more then order a pizza from pizza hut you can order a burger and fries from your phone. The app allows you to order your food from your phone and you can go and pick it up.
When you log onto your app it shows you where the nearest Burger King is. You can customize your order and switch your sides and pay for it all on your phone. Buy using your Burger King app it allows you to place your order and cut the lines and you can run in and grab your food and go. There testing this app out in Queens NY to see how it goes and then are going to expand it if all is well. It’s a great article on how the fast food industry crosses over with technology, check it out guys.
http://m.qsrmagazine.com/?rm=story&id=8718
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This article is pretty funny. I love how there is technology for restaurant and using these technologies to make them better but I am a little confused about making fast food even faster when most of the time it only takes a few minutes to order and receive food. When I was reading this article the thought occurred to me that this new way of ordering for Burger King may even take longer. Since the person who orders the meal must go inside the establishment to get they're order. Isn't it faster to just stay in your car? Maybe not in Queens. It will be interesting to see if the iphone apps take off with fast food restaurants. Another great iphone news article! Will the iphone take over the world? Maybe.
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